Clean Image Metadata is a free toolkit to inspect and remove hidden metadata from images. It is run by a small independent team of designers and developers who work with images every day — product photos, client deliverables, mock-ups and AI-assisted visuals — and who kept running into the same problem: files carrying far more information than their owners knew about.
Our principles
- Privacy first. Everything runs in your browser. There is no server receiving your files, so we could not look at them even if we wanted to.
- No quality loss. We rewrite file containers instead of re-encoding images, so cleaned files are pixel-identical to the originals.
- Honesty. We explain clearly what metadata removal can and cannot do, and we do not build features meant to deceive — such as forging camera data.
- Free for everyone. No account, no daily limit, no watermark. The site may show ads to cover hosting and development costs.
How the tool works
Image formats store pictures in compressed data blocks and metadata in separate, labelled blocks. Our engine, written in plain JavaScript, reads the structure of JPG, PNG, WebP, GIF and SVG files, copies the image blocks byte for byte and leaves out the metadata blocks (EXIF, XMP, IPTC, C2PA/JUMBF, text chunks, comments and appended data). For AVIF and HEIC, which browsers cannot rewrite safely, the image is decoded and saved again at high quality.
What we publish
Besides the tools, we write practical guides on image metadata, Content Credentials and photo privacy. Each guide is checked against the file formats themselves and updated when platforms change their behaviour.
Contact
Questions, bug reports or ideas: contact@cleanimagemetadata.com, or use the contact page.